Internal Tool

Email Integration

Designed email integration that transformed scattered request management into a streamlined, secure workflow for our operations team.

Category

Category

Category

B2E

B2E

B2E

Company

Company

Company

Rightway Healthcare

Rightway Healthcare

Rightway Healthcare

Year

Year

Year

Q1, 2025

Q1, 2025

Q1, 2025

Project overview

Health guides were switching between Gmail and our internal tool to handle customer emails—replying in Gmail, then manually copying conversations back to create tickets. I integrated email functionality directly into the tool, giving guides one centralized workspace to respond and manage all customer requests.

Solution Preview 1

Email conversations that feel as natural as chat, with AI-assisted ticket creation process.


Web design

Solution Preview 2

One dashboard for all customer communication—health guides can initiate chat or email and use customer's preferred contact method.

Problem

Design Challenge

How might we integrate email functionality into our CRM, so health guides can manage all member requests in one place?

How might we integrate email functionality into our CRM, so health guides can manage all member requests in one place?

Design Strategy

When brainstorming solutions, my PM's first instinct was simple—just copy Gmail's experience and drop it into our tool.

But as I think about it more, I realize this approach created new problems:

Instead, I proposed a holistic solution: a unified inbox that consolidates all communication channels—emails, chats, and SMS—into a single timeline view.

Engineers noted that the tight timeline imposed technical limitations, prompting me to make design tradeoffs to simplify the solution.

Define MVP

I iterated the design to align with our MVP approach—one channel per conversation—while maintaining the foundation for our unified vision.

Feedback Loop

I facilitated multiple design reviews with health guides, iterating based on their feedback and discovering additional areas for enhancement.

Next, I conducted a security review with our Security lead to ensure the design can meet all compliance requirements.

Post MVP

3rd party email

Allow health guides to manage third-party emails through a structured workflow: identify relevant members, attach emails to their tickets, and forward communications.

Impact

100% sensitive documents sent via internal tool

Improve email response time by 10%

0 email related HIPAA incidents

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